Inside eBay Ads
eBay Advertising’s official blog for news, tips and information.
Inside eBay Ads
eBay Advertising’s official blog for news, tips and information.
Inside eBay Ads
eBay Advertising’s official blog for news, tips and information.
July 31

Gamers make up a large audience full of passionate shoppers and eBay is a top destination for them to browse, search and purchase all their gaming products. In fact, there are an average of 18M unique visitors that consume video and computer games who visit eBay each month and they spend nearly twice as much […]

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July 27

When it comes to e-commerce, shopper data allows marketers to have more control over their brand experience. Paying attention to user habits could be the key to finding shoppers on the verge of becoming loyal brand obsessives. eBay explains how.

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June 12

We recently partnered with a top fashion brand and leveraged Shop-Alike targeting and other key targeting tactics, to drive a 6:1 ROAS. We use artificial intelligence and big data to learn how people move at a granular scale to better connect consumers with brands and businesses.

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June 4

An in-depth look at the luxury retail marketplace, analyzing industry trends and beyond.

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May 25

Learn more about Father’s Day on eBay from the infographic below, including the top searched and purchased items.

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April 30

Explore this fast-growing holiday and learn how you can connect with gift-giving consumers.

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April 23

Our top tips for building brand awareness and engagement on social media.

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April 16

Take a behind-the-scenes look at our data and creative processes in a short video produced by our programmatic partner, Index Exchange.

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April 9

Download our latest whitepaper all about ecommerce in the global community.

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April 2

Learn more about brand security, and what safety measures eBay has implemented to maintain a safe environment for our advertisers.

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March 26

Explore how personalized messaging and a human-first approach to advertising it key to attracting shoppers.

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March 22

Our insights and reactions from the Promoted Listings team after attending the Independent Retailer Conference.

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March 20

Learn more about eBay’s commitment to charitable giving and green initiatives, doing our part as an ethically conscious, transparent, and trust-worthy company.

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March 6

eBay will begin migrating all programmatic auction mechanics to First Price with the goal of achieving greater transparency and clarity on the economics for all parties.

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February 28

Finding the perfect advertising platform can be a challenge, and it is vital to partner with a company that not only understands shoppers, but offers the type of specificity and customization to help you reach the right audience.

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February 22

Through independent research, we found how top brands are regaining the mindset of their customers and re-shaping their commerce strategy with new platforms.

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February 15

Check out our top tips for optimizing your eBay listings to ensure maximum visibility and clarity to drive your bottom line.

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February 12

Learn more about the new tool for eBay sellers, designed to put your listings in the spotlight.

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February 5

We are pleased to announce the launch of our brand new parallel bidding platform to advertisers, powered by our core programmatic technology. Click to read more about this exciting advancement.

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January 29

Learn more about the power of data analytics, and see our top three impacts they can have on your marketing efforts.

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January 22

This week eBay is launching ads.txt, furthering its commitment to combating ad fraud and providing greater transparency in the programmatic ad inventory supply chain.

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January 22

We bring our most memorable discussions and topics of interest from CES 2018.

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January 15

Check out of top considerations for choosing an ecommerce partner and reaching a brand new audience of users.

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January 8

In the post-holiday months, reinvigorate sales and tackle excess inventory with the help of Promoted Listings marketing tools.

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January 2

We share our top considerations when looking at the auto shopping journey; making it easy to understand how the technology, website reviews, and online research are shaping this thriving marketplace.

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December 19

See how one woman changed her career and became a successful full-time seller on eBay, thanks to Promoted Listings.

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December 19

If you sell Motors Parts & Accessories, see how you can now use Promoted Listings to boost your sales.

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December 19

Do you sell unique items and wonder if Promoted Listings can help your business? See how this one-of-a-kind seller used it to double their sales!

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December 19

JD Boffa, our Director of Product Management: Advertising, sat down with eMarketer to talk transparency, Programmatic Advertising, and Header Bidding.

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December 4

Josh Wetzel, Senior Director of Sales and Marketing, eBay Advertising, serves up valuable tips about how you can make sure your marketing can take full advantage of the holiday season.

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November 23

For many small business owners, being your own boss means juggling many responsibilities—whether working on your own or with a small, close-knit team

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