Where should I advertise on eBay?
It depends entirely on what your objectives are. There are opportunities to talk with potential customers at all stages of their journey. Whether you are looking to target those via a specific search term or simply raise your profile in a broader product sector.
What makes advertising on eBay such a strong proposition for businesses?
Talking to potential customers based on their actual purchasing behaviour allows an unprecedented targeting opportunity for brands. Blend that with huge reach and consumer openness to commercial messages and you have one of the strongest advertising propositions on the internet.
What if my brand doesn't use the internet for retail?
Regardless of how your brand is distributed eBay provides the perfect platform on which to speak to very large numbers of your target market. Just as not all advertising in proximity to stores on the high street are for retailers.