CASE STUDIES

cetelem

Part of the BNP Paribas group of companies, Cetelem is a sub-brand that specialises in selling consumer credit. The business approached eBay Advertising to help it target a very particular and relevant audience – people about to buy a car, motorbike or boat, and who needed credit to finance the purchase.

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sun

Since 2007, the Help for Heroes charity and The Sun have worked together to raise money for soldiers wounded in the conflicts in Iraq and Afghanistan. They needed to ramp up awareness to raise funds for a network of seven rehabilitation centres, where injured soldiers can rebuild their lives, retrain for new jobs and adapt to civilian life.

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mercedes

The focus of the cooperation between eBay and Mercedes-Benz was to promote the new Mercedes Benz E-Class to a younger target group and owners of competitor brands, generate concrete leads for test drives and, ultimately, gain new customers for the brand.

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paramount

Blasting onto UK screens in May 2009, director J. J. Abrams brought us a new vision of Star Trek, the greatest space adventure of all time. As the eleventh film in the series and starring a new, emerging cast, high expectations surrounded its release.

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experian

Experian is a global leader in helping consumers and businesses monitor their credit report history to gain greater control of their financial and purchasing decisions. The company already supports over 100,000 clients in the UK across sectors ranging from financial services to home shopping, telecoms to utilities, media to property.

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