16 June 2009
Strategic partnership in property sector delivers new benefits to eBay users
eBay Advertising today announces it is to expand and diversify its property category, through a strategic partnership with PropertyIndex.com in the UK. The deal will deliver an increased selection of property listings to eBay users, whilst connecting the brand with the millions of purchase-minded consumers who visit eBay every day.
Under the terms of the deal with PropertyIndex.com, a leading property aggregator of UK and overseas real estate, more than 200,000 residential properties will be listed under eBay’s Classified Ads. As exclusive property aggregator in the Residential Property category, eBay Advertising will promote PropertyIndex.com with 25 million impressions of banner advertising.
Lee Bramzell, Chief Executive of PropertyIndex.com, said: "We're delighted to be working with eBay Advertising to add choice, selection and value to the millions of people looking for residential properties on eBay every day in the UK."
Phillip Rinn, Director of Advertising Partnerships, UK and EMEA, said: "We see massive online growth potential in the property sector, as consumers demand more breadth and choice. We're always looking at ways to diversify our business, and we're delighted to be partnering with PropertyIndex.com to deliver benefits to our users".
With 15 million unique users and 3.3 billion total page views per month in the UK alone, plus millions more across Europe, eBay Advertising offers brand advertisers the powerful combination of reach and deep targeting of purchase-minded consumers, across the biggest collection of verticals on the web.