17 August 2009
eBay Advertising today announces Rob Bassett as Head of Integrated Partnerships, as the company continues on its growth trajectory. Bassett will focus on securing partnerships with advertisers, to deliver campaigns where brand marketing and sales are seamlessly integrated into the eBay buying and selling experience.
Rob joins eBay Advertising from Titan Outdoor, a media company specialising in out of home advertising, where he held the position of Group Head of Sales and was responsible for overseeing client relationships on key accounts and driving new business.
Prior to his role at Titan Outdoor, Bassett held a senior position at Associated Northcliffe Digital as Head of Client Sales, Cross Media and Planning, where he launched cross-platform advertising campaigns across all of Associated's newspaper sites including The Daily Mail, Evening Standard and Metro.
Speaking of his new role, Rob Bassett said: "eBay Advertising's client portfolio is testament to its ability to powerfully connect advertisers with consumers already in the buying mindset. This coupled with the company's continuing growth and development, made eBay Advertising an obvious move for me."
Phillip Rinn, Director of Advertising Partnerships for UK, Ireland and EMEA at eBay Advertising, adds: "Rob's wealth of experience in the advertising sector and his firm understanding of the market are a great match for eBay Advertising. He brings with him a track record of delivering strong results and building excellent relationships with clients, which further bolsters our results-driven ethos."
16 June 2009
Strategic partnership in property sector delivers new benefits to eBay users
eBay Advertising today announces it is to expand and diversify its property category, through a strategic partnership with PropertyIndex.com in the UK. The deal will deliver an increased selection of property listings to eBay users, whilst connecting the brand with the millions of purchase-minded consumers who visit eBay every day.
Under the terms of the deal with PropertyIndex.com, a leading property aggregator of UK and overseas real estate, more than 200,000 residential properties will be listed under eBay’s Classified Ads. As exclusive property aggregator in the Residential Property category, eBay Advertising will promote PropertyIndex.com with 25 million impressions of banner advertising.
Lee Bramzell, Chief Executive of PropertyIndex.com, said: "We're delighted to be working with eBay Advertising to add choice, selection and value to the millions of people looking for residential properties on eBay every day in the UK."
Phillip Rinn, Director of Advertising Partnerships, UK and EMEA, said: "We see massive online growth potential in the property sector, as consumers demand more breadth and choice. We're always looking at ways to diversify our business, and we're delighted to be partnering with PropertyIndex.com to deliver benefits to our users".
With 15 million unique users and 3.3 billion total page views per month in the UK alone, plus millions more across Europe, eBay Advertising offers brand advertisers the powerful combination of reach and deep targeting of purchase-minded consumers, across the biggest collection of verticals on the web.
07 April 2009
Industry heavyweight in the driving seat of eBay Advertising’s international B2B marketing
eBay Advertising today announces Alex Marks as Head of Business Marketing for eBay Advertising International, as the company prepares for continued growth in the year ahead.
Alex will be responsible for developing eBay Advertising’s marketing strategy across the UK and international markets to help boost awareness, amongst advertisers and media agencies, of the powerful opportunities eBay delivers to brand advertisers to reach engaged, purchase-minded consumers across the biggest collection of verticals on the web.
He brings a wealth of experience to his new role, having spent almost three years as Head of UK Marketing at Microsoft Advertising. He also has over 10 years experience on the agency and client side, including a Marketing Director role at i-level where he was responsible for developing the company’s marketing and new business strategy.
Alex will work in close collaboration with the eBay Advertising sales directors across the UK and international markets, to ensure continued development and effective communication of internal and external marketing strategies to maximise revenue opportunities for eBay.
Alex Marks said: "I'm delighted to be joining eBay Advertising. Despite the tough economy, I believe eBay is one of the biggest untapped advertising opportunities on the web for brand advertisers. I very much look forward to working with the team to help grow the business in these challenging but exciting times".
Christian Kunz, Director of eBay Advertising International, said: "We're thrilled to have Alex on board and have no doubt that his wealth of experience will be hugely valuable in helping us drive the eBay Advertising business forward".
Alex's appointment comes during a period of expansion for eBay's advertising business internationally and particularly in the UK, which has seen ten consecutive quarters of strong growth as the lead advertising market in Europe.