Events
Showing events in the last 12 months
- Thursday 29 October 2009, 9:00am - 11:00am
The e-Buyers Mind - What's in it for Advertisers?
- eBay Advertising invites you to join us and some of your peers for breakfast, and hear the latest results of eBay Advertising's Study into the e-buyer's mind.
- Where: Soho Hotel, 4 Richmond Mews, London W1D 3DH
- eBay Advertising has conducted a second phase of its research into the mind of the e-buying consumer. The research reveals key insights into how consumers shop online, what they are buying and why, and how the current economic climate has impacted on their online shopping behaviour. The study also examines their response to online advertising and highlights which types of advertising and targeting are most effective in engaging the online consumer. We're keen to share the findings of our study with you and to hear your feedback on the results.
- We do hope you can join us on the 29 October. Please RSVP by 20 October to ebayAdvertising@shinyred.co.uk.
- Tuesday 27 October 2009, 10:00am - 12:30pm
Roundtable: Is retail media the future?
- Where: Haymarket Hotel, 1 Suffolk Place, Haymarket, SW1Y 4BP
- Chair: Mark Palmer, founder of Maverick Planet, an international business consultancy
- In-store marketing to consumers has long been a discipline, but to what extent is the online retail environment an untapped opportunity for brand advertisers? As consumers increasingly spend more time searching for and buying goods online, what's the potential of retail media in terms of connecting brands with engaged and, more importantly, purchase-minded, consumers? What are the challenges and pitfalls for brand advertisers seeking to reach new customers and maximise return on their advertising investments via a retail type environment? eBay Advertising has undertaken extensive research into the behaviour of European consumers to better understand their online shopping behaviour and their response to advertising. We're keen to share the results of this survey with you, and you hear your thoughts on how the findings compare to your own views or experiences of the online retail landscape.
- The roundtable debate will be followed by an informal lunch which will be your chance to network with your peers. We do hope you can join us on 27 October for what promises to be a stimulating debate! Please RSVP by Tuesday 20 October to ebayAdvertising@shinyred.co.uk. We'll let you know the names of the other attendees once your attendance is confirmed. We look forward to hearing from you.