Press
March 2010
28 March 2010
Introducing the eBay Fashion Outlet
eBay launches through-the-line clothing campaign
eBay.co.uk, the UK’s leading ecommerce site is launching a multi-channel campaign for the new Fashion Outlet section of its website.
The campaign incorporates press, outdoor, online display, email marketing, PR and social media and runs in an initial burst from 3rd May - 30th June.
The creative – strapline: “The clothes you love, direct from the brands you love” – spotlights a number of popular and aspirational high street clothing brands and retailers who now sell directly within eBay’s Outlet section, and focuses on the deep discounts available across a range of new clothing and fashion items.
The concept was developed by BBH with media by Carat. Onsite marketing has been led by Feed. The Partners developed the visual identity for the clothing and Outlet pages on eBay.
“eBay has been the number one clothing website in the UK for many years” said Alex von Schirmeister, VP Marketing for eBay in Europe.
“The campaign communicates an exciting new way buyers can get great deals on fashion, whilst also reaching out to shoppers passionate about brands and bargains who might not always consider eBay.”
“eBay.co.uk now has leading high street clothing names like House of Fraser, Kookai, Superdry and Office selling new branded items at up to 70% discount within the Fashion Outlet, mostly at fixed or ‘Buy it Now’ prices” said Von Schirmeister.
The marketing campaign is launched alongside a suite of onsite changes including a more intuitive visual browsing and search experience tailored specifically for the clothing category. eBay also threw open the doors to the Fashion Outlet with a media showcase at the Soho Hotel between 21st - 30th April.
eBay.co.uk is the number one ecommerce site and clothing destination in the UK with 17million visitors every month. Popularly known as an ‘auction site’ due to its heritage and most popular buying format for many years, almost 60% of listings on eBay globally are now at fixed prices.
Every minute 19 pairs of shoes, 9 dresses, five pairs of jeans and four handbags are bought on eBay.co.uk.
For further information please contact:
Richard Kanareck: 07711 181 923 / rkanareck@ebay.com
23 March 2010
eBay Advertising Announces New Senior Hires
Dylan Fuller and Craig Newns-Smith join expanding eBay team
eBay Advertising announces the appointment of Dylan Fuller as Head of AdCommerce for UK and Craig Newns-Smith as International Advertising Sales Manager, as the company continues its growth trajectory across the UK and EMEA
Fuller will focus on driving the expansion of eBay Advertising’s new cost-per-click advertising service, AdCommerce, to brands and sellers as it rolls out in beta across EMEA throughout 2010. He joins the company from Microsoft where he held the position of Senior Director, Advertising Solutions and was responsible for running product strategy on a global basis, platform development, marketing and customer delivery.
Speaking of his new role, Dylan Fuller said: “Joining eBay Advertising at an exciting time when the company continues to grow and innovate with new offerings like AdCommerce, was an opportunity I just couldn’t say no to.”
Newns-Smith will be responsible for managing international advertising projects and creating bespoke advertising solutions for customers across eBay’s international network.
Prior to joining eBay Advertising, Newns-Smith held positions with ESPN and nineMSN, where he created online advertising solutions for media agencies and their clients – ranging from display media campaigns to executing tailored media solutions.
Speaking about his new role, Craig Newns-Smith adds: “The ability to present advertising opportunities to brands in an ecommerce environment where they can reach consumers at an advanced stage in the buying cycle, is something unique to eBay and I’m delighted to be part of the business.”