Stats & reports
March 2010
24 March 2010
Preaching to the Nearly Converted: An Advertisers' Guide to Online Retail Media
This new whitepaper from eBay Advertising highlights the opportunity for marketers, advertisers and brands in retail media online, and examines consumer behaviour and purchase patterns to outline the potential for advertisers. We look to draw some parallels with the offline world and offer advice to brands looking to improve their online retail performance.