Stats & reports
24 marzo 2010
Preaching to the Nearly Converted: An Advertisers' Guide to Online Retail Media
This new whitepaper from eBay Advertising highlights the opportunity for marketers, advertisers and brands in retail media online, and examines consumer behaviour and purchase patterns to outline the potential for advertisers. We look to draw some parallels with the offline world and offer advice to brands looking to improve their online retail performance.
eBay Advertising: an Advertisers' Guide to Online Retail Media (798kb)
23 noviembre 2009
Latest Online Business Index Report
Welcome to the Online Business Index – a quarterly report into the attitudes and performance of hundreds of online businesses operating on eBay in the UK. Every three months, we are taking an in-depth look at how online businesses are faring during the recession. Over the last 3 months it looks as if E-tail has been giving retail a helping hand with thousands of small high street businesses ensuring a brighter outlook for 2010 by establishing a presence online. The findings of eBay’s third Online Business Index demolish claims that online retail is responsible for the decline of...
Consumer Know How Blog
26 enero 2010
Marketing Doesn't stop at the shop door
Alex Marks - Head of International Business Marketing, eBay Advertising It has to be said there are advantages to being a man, even in these days of enlightened thinking. I don’t mean our innate ability to find travel directions an interesting and perfectly acceptable discussion topic. Or even the fact that we are able to store and retrieve at will, important facts about dinosaurs. No, one of our main advantages in this modern world lies in our ability to shop at record speed. And time as we know, is precious. But are we really ruthless hunters of goods and services? Do we take...
06 enero 2010
Top 5 E-commerce Trends for 2010 - Guest comment
Flixmedia, the online retail specialists, are predicting 5 key innovations will transform the business of ecommerce in 2010. Scott Lester, Chief Executive of Flixmedia.tv, believes the new decade marks a turning point for an industry that needs to innovate to grow: "We've got to a point in online retail now where most consumers are comfortable with the experience of buying online - sales have grown 11% year on year. But the ecommerce experience they're offered is very far from perfect, and sales are being lost every day because of this. Some parts of the online shopping journey haven't...
Featured Article
lunes, 23 de noviembre de 2009
Latest Online Business Index Report
Welcome to the Online Business Index – a quarterly report into the attitudes and performance of hundreds of online businesses operating on eBay in the UK. Every three months, we are taking an in-depth look at how online businesses are faring during the recession. Over the last 3 months it looks as if E-tail has been giving retail a helping hand with thousands of small high street businesses ensuring a brighter outlook for 2010 by establishing a presence online. The findings of eBay’s third Online Business Index demolish claims that online retail is responsible for the decline of...