23 août 2010
eBay Advertising has today launched the Motoring Services Hub, an integrated online hub that showcases a wide range of motoring-related services, offers, and special deals from industry-leading partners: providing increased choice and greater value to eBay’s 17 million users each month.
The Motoring Services Hub, promoted on the eBay Motors homepage at http://motors.ebay.co.uk, is a central location for vehicle insurance, warranty and financial history checks. Companies are currently offering special discounts and unique offers to the eBay community, further benefiting users who own or are actively seeking to purchase or sell vehicles on the site.
eBay’s Motors section is the UK’s number 1 site for the automotive industry according to Hitwise. The launch of the Motoring Services Hub now means motoring partners will be able to take advantage of eBay’s wide reach to provide those interested in more information on cars, motorbikes, commercial vehicles, caravans, boats - and even aeroplanes - with a targeted, relevant user experience.
The hub will be promoted with highly targeted display advertising across the eBay Motors category, including contextual, demographic and behavioural targeting. Partners will be given exposure on the eBay Motors homepage and will be located in the eBay Partner Centre at http://partner.ebay.co.uk
Phillip Rinn, Director of Advertising Partnerships, UK and EMEA, eBay Advertising, said: “A vehicle is sold every 30 seconds on eBay, which reflects the popularity of this sector and huge interest from eBay users . The launch of the Motoring Services Hub further strengthens the offering in this category for brands and advertisers, and enables eBay users to reap the benefits of increased selection and value for money on deals and offers.”
09 juin 2010
eBay Advertising today announces the launch of the Delivery Services Hub, a central point on eBay.co.uk for shipping, courier and delivery companies offering choice, value and selection to the tens of thousands of business and private sellers on the UK’s leading online marketplace.
The eBay Delivery Services Hub (available at http://partner.ebay.co.uk/delivery-services) provides a single destination where shipping carriers (including lead sponsor Safestore) purchase ‘blocks’ of space to showcase their offerings exclusive to eBay users. Daily deals and special offers will provide customers with the choice of reduced costs and cheaper alternatives for delivery.
eBay.co.uk will promote the Delivery Services Hub with a minimum of 100 million mixed format advertising impressions each month across the homepage, search results pages, category pages and My eBay pages of the eBay network.
This initiative marks the first time the eBay.co.uk has secured discounts for postage or shipping for its users based on their collective purchasing power, and allows smaller and more specialist shipping companies to promote themselves easily and effectively on the site.
Paul Haydock, Director, myParcelDelivery.com said “eBay’s move to create a Delivery Services Hub again demonstrates its commitment to continually improving the selling experience of its users. The introduction of the Shipping Hub will create a more ‘complete’ eBay selling experience – where sellers have full control exactly how they ship & track their deliveries.”
Phillip Rinn, Director of Advertising Partnerships, UK and EMEA of eBay Advertising, UK said: “On eBay there are 30 million live listings at any given time, and over 200 million items sold a year which need to be shipped. The launch of the Delivery Services Hub is the first real opportunity for shipping companies to advertise their services to prospective customers, and for us to deliver a choice of shipping options to our customers, enabling them to reap the benefits of reduced delivery costs.”
28 mars 2010
eBay launches through-the-line clothing campaign
eBay.co.uk, the UK’s leading ecommerce site is launching a multi-channel campaign for the new Fashion Outlet section of its website.
The campaign incorporates press, outdoor, online display, email marketing, PR and social media and runs in an initial burst from 3rd May - 30th June.
The creative – strapline: “The clothes you love, direct from the brands you love” – spotlights a number of popular and aspirational high street clothing brands and retailers who now sell directly within eBay’s Outlet section, and focuses on the deep discounts available across a range of new clothing and fashion items.
The concept was developed by BBH with media by Carat. Onsite marketing has been led by Feed. The Partners developed the visual identity for the clothing and Outlet pages on eBay.
“eBay has been the number one clothing website in the UK for many years” said Alex von Schirmeister, VP Marketing for eBay in Europe.
“The campaign communicates an exciting new way buyers can get great deals on fashion, whilst also reaching out to shoppers passionate about brands and bargains who might not always consider eBay.”
“eBay.co.uk now has leading high street clothing names like House of Fraser, Kookai, Superdry and Office selling new branded items at up to 70% discount within the Fashion Outlet, mostly at fixed or ‘Buy it Now’ prices” said Von Schirmeister.
The marketing campaign is launched alongside a suite of onsite changes including a more intuitive visual browsing and search experience tailored specifically for the clothing category. eBay also threw open the doors to the Fashion Outlet with a media showcase at the Soho Hotel between 21st - 30th April.
eBay.co.uk is the number one ecommerce site and clothing destination in the UK with 17million visitors every month. Popularly known as an ‘auction site’ due to its heritage and most popular buying format for many years, almost 60% of listings on eBay globally are now at fixed prices.
Every minute 19 pairs of shoes, 9 dresses, five pairs of jeans and four handbags are bought on eBay.co.uk.
For further information please contact:
Richard Kanareck: 07711 181 923 / firstname.lastname@example.org