23 agosto 2010
eBay Advertising has today launched the Motoring Services Hub, an integrated online hub that showcases a wide range of motoring-related services, offers, and special deals from industry-leading partners: providing increased choice and greater value to eBay’s 17 million users each month.
The Motoring Services Hub, promoted on the eBay Motors homepage at http://motors.ebay.co.uk, is a central location for vehicle insurance, warranty and financial history checks. Companies are currently offering special discounts and unique offers to the eBay community, further benefiting users who own or are actively seeking to purchase or sell vehicles on the site.
eBay’s Motors section is the UK’s number 1 site for the automotive industry according to Hitwise. The launch of the Motoring Services Hub now means motoring partners will be able to take advantage of eBay’s wide reach to provide those interested in more information on cars, motorbikes, commercial vehicles, caravans, boats - and even aeroplanes - with a targeted, relevant user experience.
The hub will be promoted with highly targeted display advertising across the eBay Motors category, including contextual, demographic and behavioural targeting. Partners will be given exposure on the eBay Motors homepage and will be located in the eBay Partner Centre at http://partner.ebay.co.uk
Phillip Rinn, Director of Advertising Partnerships, UK and EMEA, eBay Advertising, said: “A vehicle is sold every 30 seconds on eBay, which reflects the popularity of this sector and huge interest from eBay users . The launch of the Motoring Services Hub further strengthens the offering in this category for brands and advertisers, and enables eBay users to reap the benefits of increased selection and value for money on deals and offers.”