Marketing Guide
Maximize Your Advertising Spend on eBay
Get Started
Marketing Guide
Maximize Your Advertising Spend on eBay
Get Started
Marketing Guide
Maximize Your Advertising Spend on eBay
Get Started
Close
The eBay Audience
icons mobile
icon
icon
icon
icon
icon
icon
icon
icon
Solutions to Meet Every Objective
AWARENESS click to open click to close
Marketing Objective
  • Build brand awareness
  • Gain deep audience and brand insights
  • Elevate and control your brand
  • Drive brand lift
  • Reach new customers
Purpose
  • Brand Solutions
Solutions
  • Custom, curated brand experience with promotional traffic drivers and unique eBay integrations
CONSIDERATION click to open click to close
Marketing Objective
  • Increase engagement and consideration
  • Leverage relationships with authorized resellers
  • Generate new leads
Purpose
  • Brand Solutions
  • -
  • Promoted Listings
Solutions
  • Custom, curated brand experience with promotional traffic drivers and uniqueeBay integrations
  • 4th or 5th spot within first-page search results
CONVERSION click to open click to close
Marketing Objective
  • Elevate product visibility
  • Boost sales
Purpose
  • Brand Solutions
  • -
  • Promoted Listings
Solutions
  • Custom, curated brand experience with promotional traffic drivers and uniqueeBay integrations
  • 4th or 5th spot within first-page search results
Marketing Objective Purpose Solutions Solutions
AWARENESS
  • Build brand awareness
  • Gain deep audience and brand insights
  • Elevate and control your brand
  • Drive brand lift
  • Reach new customers
  • Brand Solutions
  • Custom, curated brand experience with promotional traffic drivers and unique eBay integrations
CONSIDERATION
  • Increase engagement and consideration
  • Leverage relationships with authorized resellers
  • Generate new leads
  • Brand Solutions
  • -
  • Promoted Listings
  • Custom, curated brand experience with promotional traffic drivers and uniqueeBay integrations
  • 4th or 5th spot within first-page search results
CONVERSION
  • Elevate product visibility
  • Boost sales
  • Brand Solutions
  • -
  • Promoted Listings
  • Custom, curated brand experience with promotional traffic drivers and uniqueeBay integrations
  • 4th or 5th spot within first-page search results
Grab the Attention of eBay Users across Devices
Stay with your audience everywhere they go with eBay solutions.
Leverage a wide range of environments and formats including Desktop, Mobile (In-App and mWeb) and Video at scale.
Devices
Take advantage of our premium, high-impact placements, cross-device integrations, programmatic buying programs and targeted solutions to influence shoppers at unprecedented scale.
Seasonal Sponsorships, Retail Moments & Native Experiences
Seasonal screenshot
If it’s happening in the world, it’s happening on eBay.
When you partner with eBay, you unlock unique co-sponsorship opportunities including content alignment, sweepstakes, as well as charity auctions and partnerships.
Find Your Perfect Audience
Customize our targeting solutions to meet your campaign goals.
Behavioral
  • PROFILE
    Demographic, geographic, household, device
  • BEHAVIOR
    Buyers and Sellers
  • PERSONAS
    Over 60 predefined audiences, including active moms, millennials, and automotive DIYers
  • CUSTOM AUDIENCES
    Build a unique, tailored segment, reach or exclude existing customers via CRM data matching, and/or identify shop-a-likes
Contextual
  • CATEGORY
    Align your brand within relevant categories. Placements in category home pages, search results, and product listing pages.
  • KEYWORD
    Every search on eBay is directed to finding a product to buy. Placements in search results and product listing pages.
  • POST PURCHASE
    Reach buyers immediately after purchase. Placements in successful checkout, order details, and sign out.
  • MOBILE
    Make your brand a seamless part of the mobile shopping journey. Placements in mWeb and in-app.
2017 Advertising Rate Card
Think of it as a menu of delicious opportunities.
Wanting to run an advertising program to drive sales to your eBay Storefront or listings? Ask about preferred pricing.
Get Started