Inside eBay Ads

eBay Advertising’s official blog for news, tips and information.

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January 17

When it’s time for a first-time homebuyer to furnish their new living space, it’s highly unlikely they’ll model it after their former college dorm room. As shoppers grow older, many of their interests, priorities and buying habits naturally change and develop with them – yet few events disrupt old shopping routines like major life milestones. […]

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January 15

If it’s happening in the world, it’s happening on eBay. Movie releases, video game drops and cultural moments are all felt on eBay instantly. We have engaged audiences who find more of what they’re passionate about on our platform. Learn more about how eBay is on the pulse of what’s trending. Ready to make each […]

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January 10

It’s hard to believe that less than a generation ago, nearly all consumer-packaged goods (CPG) were purchased in stores. While many shoppers still turn to brick-and-mortar convenience and grocery stores, an increasing number are purchasing CPG items online. In a survey conducted by Periscope by McKinsey, over 70% of U.S. respondents reported having purchased CPG […]

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January 1

eBay has a tech savvy audiences who love their smartphones, a lot. Telco shoppers come to eBay for all their smartphone needs and spend a lot of time researching and comparing products making it a perfect place for brands to reach these engaged audiences. Learn more about what they’re shopping behaviors are in this infographic. 

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December 27

If it’s happening on the big screen, red carpet or in the comic books, then it’s happening on eBay. Shoppers go to eBay to find more of what they love, and this year they loved all things entertainment. Learn more about the Entertainment Shopper trends that happened on eBay in 2018.

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December 21

eBay Advertising has a great pulse on our audiences through our shopper’s behaviors on site. In fact, through their shopping behaviors, we can tell a lot about what’s trending with them and what brands they love. Learn more about what Millennials are doing on eBay in our latest infographic. 

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December 21

2018 was full of trending moments that impacted culture and shopping lists everywhere. Learn more about how shoppers leveraged eBay to stay up to date with the latest fashions, games, and products in 2018.      

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December 20

All signs suggest e-commerce will remain as popular as ever in 2019, meaning many brands will continue trying to build relationships with online shoppers and attract attention in as short a time as possible. Tracking the user journey to inform these objectives is easy on eBay, thanks to a cross-device user ID. Considering over 80% […]

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December 10

New Year means new campaigns, new strategies and new audience tactics. This is the time of year where shoppers are looking to purchase items that will help propel them to their goals. Brands can connect with New Year’s shoppers on eBay to make a splash in 2019.    

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December 10

eBay shoppers get all their Super Bowl needs in one place. This is a great time to connect your brand with those who are passionate and engaged football enthusiasts. Learn more about what’s happening on eBay during the Super Bowl here.

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December 7

While many shoppers still turn to brick-and-mortar convenience and grocery stores, an increasing percentage of shoppers are purchasing CPG items – from coffee beans to cosmetics to cleaning supplies – online. To stay relevant, CPG brands must evolve how they reach shoppers, many of whom turn to sites like eBay for everyday items.

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November 30

When something happens in the tech world, we see immediate consumer response on eBay. Following an announcement or release of a new smartphone, shoppers visit the platform to find deals on similar devices or check trade-in values. When Apple released the iPhone XS and the iPhone XS Max earlier this fall, eBay searches for both […]

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November 21

There may still be a few weeks left in 2018, but many shoppers have their sights on the new year. Whether it’s the need for a warm-weather getaway or a resolution for adventure, more buyers are on the lookout for low rates and enticing offerings from hotels, travel agencies, resorts and more. Though consumers are […]

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November 20

Holiday shopping kicks into high gear this month as many prep their wish lists in anticipation of can’t-miss deals. Last year, eBay’s holiday site traffic surged by 28%. This sales boom is vital for small and medium-sized business (SMB) sellers, especially while they’re making preparations of their own for Small Business Saturday. As the third […]

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October 25

Millions of consumers shop online to find items that match their personal interests and beliefs. As brands increasingly make bold social and political statements, consumers are responding passionately with encouragement and long-lasting connections. Nike is still measuring the effectiveness of choosing former NFL quarterback and social activist Colin Kaepernick as the face of its Just […]

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October 22

Did you know that 3.2 million searches happen on eBay during the holiday season[1]? Or that traffic to eBay jumps 26% during that same period.[2] With all that searching and shopping, how can your items stand out? The holidays are the perfect time to use Promoted Listings to make sure your items show up front-and-center […]

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October 18

Online shoppers can be your biggest advocates. Brand searches on eBay reveal a wide range of brand-centric shopper behaviors. These behaviors vary from repeat purchases of favorite clothing brands to communities of brand obsessives hunting for new releases and rare vintage editions. 

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October 17

With autumn in full swing, millions of consumers are taking to eBay to find the best selection of seasonal gear. That includes football fans, who make up some of eBay’s most active and passionate seasonal shoppers. Learn how advertisers can incorporate football season into their plans and leverage an incredibly engaged audience.

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October 15

Where, when and how we shop is changing, and as marketers – we must adapt to this new reality. This month, eBay sponsored the Commerce Marketing Summit at AdWeek New York, hosting sessions that focused on a range of topics, from content to personalization, to top trends shaping the future of commerce. Watch the replay […]

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October 15

Learn more about the projected growth of eCommerce and what that means for advertisers. This infographic breaks down insights from the Webinar, “Digital Advertising on Amazon and the Duopoly – What it Means For Everyone Else.”

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October 5

With the holiday season fast approaching, brands are getting ready for higher e-commerce traffic and bigger sales. eBay is home to buyer communities year-round, though many become particularly avid shoppers during the holidays. Learn about the season’s most passionate buyers and the best way to increase visibility with a range of eBay-exclusive high-impact opportunities.

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September 26

Learn more about how eBay Advertising leverages their wealth of audience data to partner with brands seeking to reach the right audiences during the moments that matter the most.

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September 26

It’s forecasted that global digital media will account for 43.5% of investments this year and it’s thanks to rising global ecommerce spending and shifting viewership from traditional TV to digital channels. In other words, as eCommerce rises so does the market for digital ad spend. Learn more about this shift in advertising.

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August 30

Back to School season is a unique opportunity for deal-seeking consumers to take advantage of one of America’s longest shopping periods. As thousands flock to eBay, brands can reach diverse shopping segments and boost their visibility with eBay’s proprietary cross-shopping audience data. Learn how and where to jump in on the Back to School shopping boom.

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August 21

Your products are already selling on eBay, so why not maximize that presence? Our Head of Account Management, Leilani Carrara, breaks down the ways eBay Advertising can help marketers optimize how shoppers experience their brand on eBay.

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