Inside eBay Ads

eBay Advertising’s official blog for news, tips and information.

Subscribe Now
February 18

Back in this post, we said you could expect an exciting Super Bowl. We were wrong. If you were one of the 100.7 million people tuning in, you were probably left wanting more. You maybe even changed the channel. In fact, this year’s Super Bowl fell to the lowest ratings since 2008  . Thankfully, we won’t […]

More 
February 14

This year many brands may be thinking about hiring more data experts. But before spending some serious cash to grow internal data teams, brands should consider how to harness the data capabilities of their media partners.  Improved Internal Data Resources In 2018, Salesforce and Deloitte produced the Consumer Experience in the Retail Renaissance report. According […]

More 
February 6

If we had to define our formula for success over the last 20 years, it would look a little something like this: Trust + Serendipity = Engaged eBay Customer The Trust Factor In 1995, Pierre Omidyar created eBay on a simple premise that most people are basically good. However in order to succeed, eBay had […]

More 
February 1

We’re just a month into the “new” year, though 2019 is shaping up to be transformative for digital advertising. Campaigns are become more personalized than ever, yet marketers have developed heightened awareness to brand safety and compliance – all while still finding new paths to successful campaign optimization. Only on eBay, a platform visited by […]

More 
February 1

The winter shopping season doesn’t end with Christmas. Nearly half (41%) of Americans report setting New Year’s resolutions—and while most don’t last beyond February, consumers buy with the best intentions as they purchase products that help them achieve their goals. During the New Year season in late December and early January, eBay shoppers make over […]

More 
January 31

Want your listings to stand out? Promoted Listings help increase your visibility, so your sales (and profits) can grow. Promoted Listings is a high impact advertising service that allows your items to get more visibility in search results and other prominent placements on eBay. Since starting to promote their listings in May 2018, Reebok saw […]

More 
January 28

Valentine’s Day can be a holiday some love or loathe. However, being single on V-Day is no longer a punchline. As US relationship dynamics evolve, so should brand messaging. Brands solely focusing on reaching couples are missing the mark and missing an opportunity to connect with a wider audience. Valentine’s Day shoppers are ready to share a […]

More 
January 24

It’s time to shop for those you love as we celebrate the holiday of love. Everyone from the Last Minute Lover to the Romantic at Heart are shopping for that perfect gift on eBay this time of year. Learn more about who are Valentine’s Day Shoppers are and what they’re shopping for. Ready to make […]

More 
January 17

Atlanta’s new Mercedes-Benz Stadium will host the 53rd Super Bowl. It will be the first Super Bowl played at the Mercedes-Benz Stadium since its opening in 2017. In addition to an exciting game between the Patriots and the Rams, we can expect over 45 broadcast advertisements aiming to captivate an audience of 100+ million viewers. […]

More 
January 17

When it’s time for a first-time homebuyer to furnish their new living space, it’s highly unlikely they’ll model it after their former college dorm room. As shoppers grow older, many of their interests, priorities and buying habits naturally change and develop with them – yet few events disrupt old shopping routines like major life milestones. […]

More 
January 15

If it’s happening in the world, it’s happening on eBay. Movie releases, video game drops and cultural moments are all felt on eBay instantly. We have engaged audiences who find more of what they’re passionate about on our platform. Learn more about how eBay is on the pulse of what’s trending. Ready to make each […]

More 
January 10

It’s hard to believe that less than a generation ago, nearly all consumer-packaged goods (CPG) were purchased in stores. While many shoppers still turn to brick-and-mortar convenience and grocery stores, an increasing number are purchasing CPG items online. In a survey conducted by Periscope by McKinsey, over 70% of U.S. respondents reported having purchased CPG […]

More 
January 1

eBay has a tech savvy audiences who love their smartphones, a lot. Telco shoppers come to eBay for all their smartphone needs and spend a lot of time researching and comparing products making it a perfect place for brands to reach these engaged audiences. Learn more about what they’re shopping behaviors are in this infographic. 

More 
December 27

If it’s happening on the big screen, red carpet or in the comic books, then it’s happening on eBay. Shoppers go to eBay to find more of what they love, and this year they loved all things entertainment. Learn more about the Entertainment Shopper trends that happened on eBay in 2018.

More 
December 21

eBay Advertising has a great pulse on our audiences through our shopper’s behaviors on site. In fact, through their shopping behaviors, we can tell a lot about what’s trending with them and what brands they love. Learn more about what Millennials are doing on eBay in our latest infographic. 

More 
December 21

2018 was full of trending moments that impacted culture and shopping lists everywhere. Learn more about how shoppers leveraged eBay to stay up to date with the latest fashions, games, and products in 2018.      

More 
December 20

All signs suggest e-commerce will remain as popular as ever in 2019, meaning many brands will continue trying to build relationships with online shoppers and attract attention in as short a time as possible. Tracking the user journey to inform these objectives is easy on eBay, thanks to a cross-device user ID. Considering over 80% […]

More 
December 10

New Year means new campaigns, new strategies and new audience tactics. This is the time of year where shoppers are looking to purchase items that will help propel them to their goals. Brands can connect with New Year’s shoppers on eBay to make a splash in 2019.    

More 
December 10

eBay shoppers get all their Super Bowl needs in one place. This is a great time to connect your brand with those who are passionate and engaged football enthusiasts. Learn more about what’s happening on eBay during the Super Bowl here.

More 
December 7

While many shoppers still turn to brick-and-mortar convenience and grocery stores, an increasing percentage of shoppers are purchasing CPG items – from coffee beans to cosmetics to cleaning supplies – online. To stay relevant, CPG brands must evolve how they reach shoppers, many of whom turn to sites like eBay for everyday items.

More 
November 30

When something happens in the tech world, we see immediate consumer response on eBay. Following an announcement or release of a new smartphone, shoppers visit the platform to find deals on similar devices or check trade-in values. When Apple released the iPhone XS and the iPhone XS Max earlier this fall, eBay searches for both […]

More 
November 21

There may still be a few weeks left in 2018, but many shoppers have their sights on the new year. Whether it’s the need for a warm-weather getaway or a resolution for adventure, more buyers are on the lookout for low rates and enticing offerings from hotels, travel agencies, resorts and more. Though consumers are […]

More 
November 20

Holiday shopping kicks into high gear this month as many prep their wish lists in anticipation of can’t-miss deals. Last year, eBay’s holiday site traffic surged by 28%. This sales boom is vital for small and medium-sized business (SMB) sellers, especially while they’re making preparations of their own for Small Business Saturday. As the third […]

More 
October 25

Millions of consumers shop online to find items that match their personal interests and beliefs. As brands increasingly make bold social and political statements, consumers are responding passionately with encouragement and long-lasting connections. Nike is still measuring the effectiveness of choosing former NFL quarterback and social activist Colin Kaepernick as the face of its Just […]

More 
October 22

Did you know that 3.2 million searches happen on eBay during the holiday season[1]? Or that traffic to eBay jumps 26% during that same period.[2] With all that searching and shopping, how can your items stand out? The holidays are the perfect time to use Promoted Listings to make sure your items show up front-and-center […]

More 
October 18

Online shoppers can be your biggest advocates. Brand searches on eBay reveal a wide range of brand-centric shopper behaviors. These behaviors vary from repeat purchases of favorite clothing brands to communities of brand obsessives hunting for new releases and rare vintage editions. 

More 
October 17

With autumn in full swing, millions of consumers are taking to eBay to find the best selection of seasonal gear. That includes football fans, who make up some of eBay’s most active and passionate seasonal shoppers. Learn how advertisers can incorporate football season into their plans and leverage an incredibly engaged audience.

More 
Subscribe to the eBay Blog Highlights Newsletter to hear the latest insider tips from eBay Advertising.
Subscribe Now