Come join eBay at our Hospitality Suite at the Aria to discuss ways we can partner to grow your share of sales and provide you with the unique shopper insights that empower you to be smarter.
Bridget Davies, VP of eBay Advertising, will share how eBay has been able to build an accretive experience on it’s marketplace, driving transparency for advertisers and speeding up site speed via it’s advancements in parallel bidding. Learn how a unified auction exchange server side programmatic product reduces latency and enables data-driven control of advertising costs. See the full agenda here.
Commerce platforms have increased their online footprint and today, are now reaching over 72% of the population. To drive real, sustained growth in 2018, marketers must re-think their advertising strategy and expand their reach and frequency to connect with consumers at scale. Commerce platforms not only offer brands a global audience but are also content centers that will help brands better understand how their customers are engaging with products. Liz Miller, SVP of Marketing at the CMO Council and eBay Advertising’s Director of Sales, Scott Travis, will share a sneak preview of their research recently released on how top brands are regaining the mindset of their customers and re-shaping their commerce strategy with new potential platforms. See full agenda here.
Come join us at ASD this year to hear from several eBay Advertising speakers who will be discussing how Promoted Listings helps sellers accelerate growth.