What is Promoted Offsite?

Promoted Offsite helps eBay sellers attract new buyers off eBay and increase your listings’ visibility. You now have the power to increase your reach on popular channels, like Google, which connects you with a wider audience and drive ready-to-purchase buyers to your listings.

With a dynamic cost-per-click and a suggested budget to optimize your campaign performance, you can easily control your advertising spend to help reach your business goals. Your entire eligible fixed price inventory will be promoted, and you only pay when a buyer clicks on your ad, up to your target daily budget.

It’s never been easier to expand the reach of your listings.


Increase traffic to your listings with more ads on popular external channels.

Quick setup

Create and launch a campaign for all of your eligible listings in just a few clicks.

Exclusive placements

Unlock control of exclusive ad placements, like Google.

Hear from the eBay Advertising team.

eBay is constantly testing and learning in partnership with our sellers to deliver the best customer experience. We listened to your feedback of asking for more control of your listings’ visibility off of eBay. Promoting your listings offsite is an opportunity for sellers to increase their reach with the goal of getting more sales.

“The world of online marketing has evolved and become more competitive. Retailers are investing more to compete for buyers’ attention online. We created Offsite Ads to level the playing field and empower eBay sellers to reach more buyers who start their search off eBay.

-Anthony Okoro, Sr. Director, Ads New Ventures

Launching a campaign is simple and easy.

Getting started is easy – quickly create and launch your campaign with eligible listings in just a few clicks.

  1. Visit the ‘Advertising‘ tab in Seller Hub
  2. Look for the Promote offsite on the Advertising dashboard to set up your campaign.
  3. Name your campaign and set a target daily budget.
  4. Review and you’re good to go.

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