What is a priority strategy?

Promoting your listings with a priority campaign strategy provides you access to highly motivated buyers with priority access to ad placements and advanced controls to help you drive sales.

  • Access advanced controls. Unlock advanced targeting options to help convert clicks into sales.
  • Only pay for clicks. You only pay for clicks on your promoted listings.
  • Grow your business. Reach motivated buyers with access to effective ad placements.

Based on a cost-per-click model, you determine how much you’re willing to spend on your campaigns and are only charged when a buyer clicks on your ad. On average, sellers saw 50% more sales when promoting their listings with a priority campaign strategy compared to non-promoted items.*

Get ahead of the competition with a priority campaign strategy- create your campaign today.

Accelerate sales and reach motivated buyers.

Powerful results

Sell more with priority access to placements across eBay.

You’re in control

You determine your bids and daily budgeting to to protect your margins.

Insightful reporting

Detailed reporting helps you turn insights into actionable strategies to improve the performance of your campaigns.

Hear from sellers on their experience with priority strategy.

Sellers of all shapes and sizes have seen success using priority campaigns.

In fact, sellers see a 50% more sales, on average, when promoting their listings with a priority strategy, compared to non-promoted items.*

Check out just a few quotes from sellers using priority campaigns below:

“The priority strategy is a game changer for any seller looking to expand their audience and broaden their visibility. We would recommend priority campaign strategy to any seller looking to get a ‘competitive edge’ to reach a wider audience and create a following for their business on eBay.”Adam & Cory Zinker, co-founders & CEOs, The Perfect Part

“Promoting with a priority strategy gives a much-needed additional touch on how to generate sales on eBay’s platform. It provides us more time to spend on other areas of the platform. We are excited to see how this solution progresses and the potential growth it may bring!”littlesmokey78

“I can promote very specific items to the top! I think my favorite feature is the ability to download all of the keywords and see what kind of hits I’m getting!… I love seeing what people are searching to find our products.”Jeffry Radspinner, Venture Surplus

How to start promoting with a priority strategy.

You can create a priority strategy campaign from the Advertising dashboard within the eBay Seller Hub. Here’s how:

  1.  In Seller Hub, go to your Advertising dashboard.
  2. Select Create new campaign.
  3. Select Promote your listings from the ad type options.
  4. Follow the prompts to set up your campaign where you can choose which campaign strategy you want to use.
    • If you select priority placements, you’ll:
      • Select listings to promote
      • Determine your Targeting and Bidding strategy
      • Set a Daily budget
      • Set your Duration
  5. Once you review your campaign details, you can launch your campaign.
  • Data surveyed from Jan 2024 – March 2024

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