Introducing smart targeting for priority campaigns

Save time advertising on eBay with new smart targeting.

Smart targeting is the easiest way to promote your listings with a priority campaign strategy. With smart targeting, campaigns are easy to set up and automatically update to optimize your campaign settings after launch. Simply select the listings you’d like to promote, and eBay will take care of the rest by automatically optimizing your ad campaign settings and handling the bidding and targeting for you.

This is an exciting new feature to help simplify campaign management for both experienced advertisers and those new to priority campaigns. Smart targeting can provide so much value just in time for the holiday season, to include:

  • A simpler way to launch new campaigns
  • Access to ad placements across eBay, including search results and relevant listing pages
  • Enhanced methods to discover new keywords to add to manual campaigns

Read on for more information about smart targeting and how to get started. 

Save time

Creating and maintaining a high performing campaign can be time consuming. Using smart targeting can help you save time while reaching your advertising goals. Unlike campaigns using manual targeting, with smart targeting there’s no need to spend time selecting ad groups, keywords, and bids. This new targeting type helps you reach the right buyers at the right time.

Boost visibility

Priority campaigns can help sellers reach more buyers and boost holiday sales by giving priority access to placements across eBay with advanced campaign management options like targeting and budget controls. With smart targeting, your ads can appear across eBay in search results and relevant listings pages, helping to increase exposure and drive more sales. Act now and take advantage of priority campaigns to give your listings the higher visibility they deserve during the busiest shopping period of the year!

Campaigns will auto-update for you

Smart targeting is ideal for new and experienced sellers who want a simplified set up and campaigns that automatically update. These campaigns are set up to optimize ad campaign settings to keep you competitive during seasonal moments and trends.

Ads are shown to buyers based on a combination of bid amount and relevancy. The more competitive the bid, the more likely your ad will appear in an eligible ad slot. Relevancy is determined by a number of factors, including the search query, page content, past performance, and marketplace trends.

Leverage manual targeting for your priority campaigns

If you’re looking for greater control over your campaigns, manual targeting offers hands-on campaign creation and management. This is an ideal campaign type if you have specific keywords you want your listing to appear for. You’ll manage ongoing optimizations to ensure your campaigns remain competitive. 

smart targeting promoted listings advanced

Seller Tip: Use the search query report from your campaigns with smart targeting to discover new keyword strategies that can help you enhance the performance of your campaigns with manual targeting.

It is important to note that your campaign targeting type cannot be changed after your campaign is launched.

To try out smart targeting and drive your holiday sales, you can launch a new priority campaign today.

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