The 2020 eBay Ads holiday guide

At eBay, we have the unique ability to deeply understand real shopping behaviors – from the average time it takes for a shopper to decide which laptop will end up under the tree this year to the categories that Millennial Moms shop in the most during the holidays.

During the summer of 2020, we conducted an in-depth survey of 2,000 eBay shoppers and an additional 2,000 online shoppers to learn how they planned to approach this holiday season. Would they spend more? Less? Continue to shop online or go back to stores as soon as they opened? We predicted that the picture would look very different than in years past. And we were right.

After following up with a second survey in September to find out if shopper’s opinions and behaviors had changed, one trend was very clear–the growing importance of eCommerce during the gifting season.

Based on our key findings, we’ve created a guide to help you navigate the 2020 holidays and shine a light on the lasting effects of COVID-19 on shopping behaviors. And to help you make sense of it all, we also included tips on how you can make the biggest impact this season.

Here’s what you’ll learn:

  • Where consumers are doing their holiday shopping  
  • When people are shopping and how long the holiday season will last
  • How people’s budgets are shifting (and how much they plan on spending)
  • Which items and categories are trending

Download the guide below!

Select Language