About Cozy Array

Cozy Array offers affordable, high quality bedding, crafted from premium microfiber material that’s made to last. In addition to their eBay store, they also utilize Promoted Listings for all of their inventory.

Campaign goals

Cozy Array turned to eBay Advertising to help them cut through the clutter and drive sales of their inventory during the competitive holiday season.

Cozy Array, a bedding company, partnered with eBay Ads to generate a successful holiday campaign.

Campaign strategy

In close partnership with Cozy Array, we recommended leveraging Primary Premium Deals to build awareness of their competitive pricing and drive high volume sales.

  • Primary Premium Deals highlight inventory by locking in guaranteed placements, putting great deals front and center in top slots on the Deals page.  
  • Campaign flight: Thanksgiving Day through December 6, increasing visibility of inventory with high-intent shoppers looking for special offers.

Campaign results

eBay Advertising helped Cozy Array achieve overnight success during the shopping rush of the holiday season.

Cozy Array saw a 66:1 ROAS by using Primary Premium Deals with eBay Ads

By leveraging Primary Premium Deals, they increased awareness of their products to consumers to ultimately drive sales at a great return on their investment, with a 66:1 ROAS.

Quote from Cozy Array on the success they've seen with eBay Ads
  1. eBay First-Party Data, 11/26/20-12/6/20 

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